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By Kevin Dervin

Do you know what your greatest marketing assets are?

Here’s a hint: It’s got nothing to do with a killer logo or a great web site. Two of the greatest marketing assets you posses can make all the difference in your results.

You might not think that you are a marketing and sales person, but if you own or work in a small business think again.

When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person.

I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your

Attitude and Belief

. When these are positive and show through your marketing and sales efforts, your results will increase dramatically.

Attitude:

Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.

Belief:

You don’t have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions. I call it a self-fulfilling prophecy. If you believe that can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will.

If you’re persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you’ll find what works for you.

You’ll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently! I know because it’s happening for me.

About the Author: Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit

ABCDgrowth.com

for more great marketing information you can put to use in growing your business today.

Follow his ABCD Grow weblog at abcdgrowth.com/weblog.html

.

Source:

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By Steve Bush

Much like the perfect storm, the worst case scenario for borrowers seeking commercial real estate loans and small business loans is not a situation that most people should want to actually experience. There are several elements that we believe will almost always produce this serious but avoidable result when they are all present simultaneously. Understanding each of the issues should enable borrowers to avoid a potentially devastating commercial funding outcome.

We have prepared separate reports that discuss each underlying factor in detail. Here are the issues which we believe will usually result in a worst case scenario for commercial loans if all five are present: (1) Using a lender which historically has an unacceptable track record for successfully completing commercial loans; (2) Dealing with an inexperienced commercial finance advisor; (3) Obtaining business financing that includes a recall option for the lender; (4) Short-term financing in which a borrower is not also offered the opportunity to lengthen to a longer-term period; and (5) Inappropriate and non-competitive loan terms.

There are likely to be many business financing scenarios where it will be impractical to avoid all of the issues described in the preceding paragraph. Our primary advice is to totally avoid circumstances where all five factors exist at the same time. A secondary recommendation is to also seek alternative financing for small business loans and commercial real estate loans when either of the first two elements are present.

It is clearly not our intent to raise a red flag without suggesting a path for minimizing the potentially problematic circumstances summarized above. It is important for business owners to secure commercial financing which is not impacted by the worst case conditions. Two points deserve special emphasis.

First is our observation that the worst case scenario for small business loans described above is totally avoidable. But if you want to avoid an obstacle, it is critical that you have a working understanding of what you are avoiding, what it looks like and any special techniques required to evade it. For example, if you are driving a car, it is common sense that you will not intentionally drive your vehicle over sharp pointed objects that are likely to puncture your tires.

With commercial real estate loans and commercial loans, the combination of the five factors noted previously in this article will typically produce an impact for small business funding that is equivalent to much worse than simply puncturing a tire. Unfortunately, without proper advice and knowledge, most business owners will not be prepared to recognize the appropriate warning signs for avoiding business financing hazards.

Our second point to emphasize is that small business loans are more complex than most borrowers realize. There are a number of additional serious commercial funding obstacles beyond those noted in this brief article. Because of this, it is important for commercial borrowers not to narrowly focus on the factors included in the worst case scenario discussed here and simply avoid these specific issues. A comprehensive approach to working capital management should incorporate a balanced analysis of both the worst case aspects and other critical business finance terms.

About the Author: Steve Bush is a

small business loans

expert – learn how to avoid mistakes with

commercial real estate loans

and learn about strategies for business cash advances and commercial loans at AEX Commercial Financing Group => http://aexcommercialfinancing.com

Source:

isnare.com

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