fakeoakleysunglassesshop.com

By Glenn Murray

The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much youre going to spend. Most importantly, your listing appears instantly.

On the other hand, a high ranking in the natural search results seems unobtainable. Theres a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; its true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) SEO companies have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But does this mean you should forget natural search?

Definitely not!

Firstly, most user studies to date have found that people pay more attention to natural search results because theyre more relevant. Thats the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).

Whats more, its important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, theyre at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner youll have the jump on them.

And yes, it can take a while to reach the top, but because your competition is for the most part traveling blind, your early progress will normally be quite quick. In fact, for most businesses, its not until you reach the top few pages that your progress will slow.

And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to http://www.WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you wont be taken for a ride. (See http://www.divinewrite.com/SEOCEO.htm for a rundown of SEO basics in laypersons terms.)

But lets talk bottom line

Is it more expensive to obtain a high ranking?

Certainly not! In comparison with other forms of advertising even PPC in the long run reaching the top of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, Ive been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, Im now on page 1 of Google.com (out of approximately 900,000 search results). Ive done this simply by writing helpful articles and submitting them for publication on the Internet. Luckily for me, Im an SEO copywriter, so writing articles is all in a days work. But had I paid an SEO copywriter to write my articles for me, Id have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what youre saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that Ive reached the top of Google.com, Ive paused all my AdWords ads, so Im not paying anything. If I hadnt chased the natural search results, Id have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.

Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: 2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000

Conclusion

Obviously the competition for keywords in the copywriting field isnt as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that over time a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself.

About the Author: * Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit

DivineWrite.com

or

ArticlePR.com

for further details.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=2944&ca=Internet

By Dillon Loh

Puppies are very cute and adorable and it is a good companion in the family. Unfortunately, they may bring nightmare to the family if they create messes all over your home. This is the time to start potty training for your puppy. Dogs will not understand our language in the beginning so it is common to yell at the poor innocent soul. So, I shall show you the 10 most effective and easier tips to potty train your dog.

1. Items to have for your dog potty. They must be easy to clean. Have a splash back or even a post to aim at for a male puppy. Last but not lease a ample room for the dog to grow.

2. Newspaper is the most cost effective and easy to use for dog potty training in indoor.

3. In order to prevent the dog making messes again in your house, try to restrict its access to the house until it is house trained. A small room with an easy to clean floor will be great for this.

4. Please be reminded not to change the place for the dog until it is well trained because puppy tends to get use to the surface they potty.

5. For indoor training, paper potty training method is the most suitable one, especially for puppies which need to stay indoor.

6. Need to use nature miracle stain and odor remover to clean up and cancel the it’s scent. It can be gotten from local groceries store or online store like Amazon or EBay.

7. Places with accidents happened need to be thoroughly clean up and freshen. This is to prevent the dog from going back to the place to do its business again.

8. Beside that, play and feed them at the place where they had accidents. This is to prevent them from eliminate in the same spot again.

9. Every member in the family need to use the same method else will confuse the puppies, else it will have longer time to potty train them.

10. You must pay more attention to the puppy during the training and critical period.

It will be easier to train younger puppies, you will face more difficult situation for dogs which are not home bred, so they need to be taking extra attention, time, patience and effort. The most important point to take note is dog potty training is to know the correct time IN and time OUT of the dogs. You have to understand their act and behavior probably as they might act different when they need to go. For instance, the dog will smell around the house.

Last but not lease, you need to praise and reward your dog when they do something what you expect them to do or in short do the right thing. This will strengthen the bond between you and your dog. Subsequently, it will help on the dog potty training and you will see the result in shortest period of time.

About the Author: Dillon Loh is a internet marketeer which focus in various of niche. Dog niche is one of the core for him. Do visit

myk9land.com

or

dillonloh.com/dog

to find out more about him.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=325710&ca=Pets

byadmin

Keeping warm in the winter can be a challenge, especially when you’re faced with high heating bills. Most people use space heaters and other direct contact heating to keep them warm while running their furnaces on low in the background. Whether you’re using propane tanks in Manchester CT, or power from your local energy company, there are ways to save on heating costs. Here are a few of them to get you started.

Whole Home Insulation

If you haven’t already done so, make sure that your home is fully insulated for the winter. It’s not enough to just insulate the attic and not the rest of the home, especially if you have an older structure. Your walls need to be insulated to keep the cold air from coming into the cracks and crevices of the outer walls of your home. You can have a company do this for you, or you can do it yourself. It’s one of the best ways to keep the heat in and save on heating costs in the winter.

Window Coverings

Your window coverings should have a thermal backing. Thermal coverings can help keep the cold out. You can also cover your windows with plastic to ensure that no cold air seeps in from that area. This is a simple task that can be done within a few hours, depending on the size of your home. When you’re out buying propane tanks in Manchester CT, stop and pick up a roll of plastic. It’s inexpensive and could make a big difference in the amount of cold air that enters your home from the windows.

Layered Clothing

When you’re at home in the winter, layer up your clothing to keep from having to turn up the thermostat. Add a layer of long johns to your normal clothing, and this could make a big difference in how you feel. Heavy sweaters that are easy to remove are also ideal in winter. Wool socks and other warm materials can be beneficial when the winter months arrive and you’re not able to pay for the increase in power needed to keep warm. You will need to keep your pipes from freezing, so turning your furnace off entirely to use a space heater or any other source of alternative heating is not recommended.

Start your search for propane tanks in Manchester CT now, and start seeing a difference in your energy costs.